Meet Asco

Founder and CEO of the ASCOway

Michelle Ascowitz, lovingly referred to as "Asco",  is the founder and CEO of the ASCOway.  Born and raised in Florida, Michelle’s foray into the event planning space first began as an undergraduate student at Emory University in Atlanta, Georgia.   A proud member of Alpha Epsilon Phi (yes, her nickname was 'Phi or Die'), Michelle volunteered to plan & host a series of sorority events.  While orchestrating themed mixers, charity events, & social functions galore, Michelle first discovered her profound love for event-planning--conducted with a sense of passion and pizzaz that would soon become known as the "Ascoway".

After a 4.5 year stint planning corporate events in the wonderful world of finance,  Michelle decided to venture into greener pastures & begin her own independent boutique.  She has hit the ground running ever since with professional event planning and lifestyle services for a wide array of clients in New York City--including corporate, nonprofit, private & more.  Regardless of the type of service needed, Michelle tackles each task with an attention to detail, a level of dedication, a quality of customer service, & a sprinkle of fun that can only be defined as the "Ascoway"!